Mahindra is the largest SUV brand and the 4th best-selling automaker in India in December 2022. The Number of sales of Mahindra is so high that the company had to increase the production of their cars. The YoY sales growth of Mahindra is great at 62 percent while the MoM sales are down 6.4 percent. The Market share of the company has increased by 3.4 percent. Mahindra now has an Indian car market share of 10.3 percent which was 6.9 percent in 2021. The waiting list for Mahindra is the longest in India. That is why the company is planning to boost production to lower the waiting period. Most popular SUVs of Mahindra are – Thar, Scorpio, Bolero, and XUV700. Mahindra has recently launched its first electric SUV called XUV400 which will compete with the Tata Nexon EV.
Mahindra sold a total of 28,333 units in December 2022 and became the 4th largest automaker in India. The YoY sales of Mahindra report a growth of 62 percent from 17,476 units sold in Dec 2021. However, the MoM sales of Mahindra are down 6 percent as of Nov 2022 a total of 30,266 units of Mahinda cars were sold in India. The Highest-selling car of Mahindra is the Bolero with over 7,311 units sold in Dec 2022. The YoY sales of Bolero have increased by 38 percent. In Dec 2021 a total of 5,314 units of Bolero were sold. The MoM sales of Bolero are down 8 percent as of Nov 2022 a total of 7,984 units of Bolero were sold.
The second highest-selling car of Mahindra is the popular Scorpio with a sale of 7,003 units in Dec 2022. Scorpio saw an amazing YoY sales growth of 299 percent. In Dec 2021 only 1,757 units of Scorpio were sold. The MoM sales of Scorpio also grew 8 percent from 6,455 units sold in Nov 2022. Even though the company has increased prices across the board starting in January 2023, the Mahindra Scorpio N still has remained in high demand. The current range of the Scorpio N is between Rs. 12.74 lakh to Rs. 24.05 lakh, ex-showroom.
The YoY growth of XUV700 sales is great at 41 percent. In Dec 2021 a total of 3,980 units of XUV700 were sold. The MoM sales of Mahindra are down by only 1 percent as of Nov 2022 a total of 5,701 units of XUV700 were sold. Over the past months, the Scorpio and the XUV700 held the top two spots in the mid-SUV segment in India. Additionally, the carmaker reported a YoY growth in XUV300 sales of 14% to 4,850 vehicles, up from 4,260 units sold in December 2021. However, MoM sales decreased by 18% as 5,903 units had been sold in November 2022.
However, the MoM sales of Thar are down 15 percent as of Nov 2022 a total of 3,987 units of Thar were sold. Mahindra has recently launched a new version of Thar – Thar 2WD at a starting price of Rs 9.99 lakh (Ex-showroom). Mahindra Marazzo sales increased 8450% YoY, 171 units of Marazzo were sold in December 2022 and just 2 units were sold in December 2021. The MoM sales of Marazzo decreased by 15% from 201 units sold in November 2022. Additionally, 1 unit of the KUV100 was sold last month. KUX100 saw a 50% MoM decrease from the 2 units sold in November 2022. Alturas G4 and XUV500 sales have both been halted by the company.
